New Mastercard Survey Shows the Growth of Contactless Payments Worldwide
In April, Mastercard conducted a global online survey aimed at studying changes in customer behavior during the COVID-19 outbreak. Now even going to the nearest supermarket for essentials may bode the risk of getting infected. Everyone seeks to be careful, observing hygiene measures to maintain health. Thus, it is natural that people’s buying habits have changed quite a bit since the pandemic began.
As part of the study, 17,000 consumers from 19 countries, including 1,000 respondents from the United States, were interviewed online. It turned out that 79% of the population currently uses contactless payments.
According to the poll, 50% of U.S. consumers feel concerned about the cleanliness of signature touchpads. And tap-to-pay cards really seem to be the “cleanest” way to make in-store purchases. At least 82% of people in the world agree with this. Besides, it is also one of the safest and fastest payment methods.
One more survey key finding is that 46% of respondents have recently changed their most-used credit card to contactless one. Moreover, 74% plan to keep using it even after the coronavirus recedes. As for the U.S., 51% of Americans now try to avoid cash and another 51% prefer credit cards with contactless technology or digital mobile wallets.
These study outcomes are confirmed by statistical data. In the first quarter of 2020, a noticeable increase (by more than 40%) in contactless payments worldwide is observed. Tap-to-pay cards are most often used to pay for groceries (85%), pharmacy (39%), retail (38%), and quick service restaurants or fast food (36%).
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