Consumers With Lower Credit Scores Gaining Attention From Card Companies

Thursday, December 1st, 2011
Updated: December 1st, 2011
The content is accurate at the time of publication and is subject to change.

Credit card companies are looking to drum up new business among consumers with less-than-stellar credit histories. This is a change from the recent past, during which card issuers focused their attentions only upon individuals with near-perfect credit.

After months of making special efforts to court only the most creditworthy consumers, some credit card issuers are changing their tactics and going in pursuit of customers with mid-range credit scores and imperfect credit histories. In fact, data indicated that there were more new lines of credit issued to consumers with spotty credit histories than to those with excellent credit ratings.

TransUnion, one of the three major credit reporting agencies, revealed that 25.2% of new credit card accounts were opened by individuals with a credit score of 700 or lower, an increase from last year’s figure of 23%. Essentially, what this means is that a large amount of credit cards – nearly a quarter of a million – have been doled out to consumers who have had some past struggles with credit.

This new availability of credit for financially-challenged consumers marks a sea change in the industry, as TransUnion reported that last year close to $8 million consumers had abandoned the use of credit, either willingly or because they had their lines of credit revoked. Because during the previous few years opportunities have been scarce for consumers to open up new lines of credit if their credit report indicates any past struggles with credit, many people are currently clamoring for a new account.

Rather than abandoning their pursuit of top-tier credit rated consumers, card companies are instead making their offers for the especially credit worthy increasingly enticing, by amping up rewards programs, extending teaser promotions and slashing interest rates. According to Synovate, a market research firm, around 80% of new card offers are targeted towards consumers who carry top credit scores.

However, data indicates that those upper echelon creditworthy consumers aren’t necessarily in the market to open up new accounts, as they already have plenty of credit available to them.

“If financial institutions are going to grow, eventually they’re going to have to dip their toes into the water of riskier borrowers,” claims one financial analyst, according to The Huffington Post.

This entails issuing cards to consumers who are likely to carry a balance from billing cycle to billing cycle and accrue interest charges.

All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.

Latest Credit Card Issuers News

Friday, April 3rd, 2020

The new COVID-19 virus had a significant negative impact on the economy of the whole world and the United States in particular. Many companies were forced to temporarily or even permanently close, thus leaving their employees with no jobs and livelihoods. However, fortunately, most major banks, lenders and credit unions have not left their customers […]

Friday, January 24th, 2020

The two large regional banks, BB&T and SunTrust, are currently in a process of merging to create the sixth largest banking holding company in the United States. The new issuer, headquartered in Uptown Charlotte, North Carolina, was named Truist. According to the banks’ announcements, the merger is to bring more branches, ATMs and digital innovations […]

Wednesday, November 6th, 2019

A couple of days ago, Norwegian Air, Norway’s largest airline and the ninth-largest low-cost airline in the world, announced a rollout of their new no annual fee credit card in the United States. The airline currently operates direct flights from New York, Los Angeles, San Francisco, Florida, and Boston to Europe and the United Kingdom. […]

Friday, October 25th, 2019

Last week, American Express presented an updated Corporate Program with enhanced benefits for the American Express Corporate Green, Gold, and Platinum credit cards. Over the next few months, the issuer will add to the program new or renewed tools and solutions that are implied to be of benefit to both businesses and their employees. These […]

Friday, September 27th, 2019

Not so long ago, Citi launched a new feature aimed at current Citi credit cardholders – Citi® Flex Loan. The whole point is that, if you own a Citi credit card, now you may be offered to borrow money from this account’s credit limit and pay it back at a fixed APR, in fixed monthly payments over a set period.

Best Credit Offer
Horizon Gold
Check off the cards you want to compare. Then click the Compare link to go to the comparison table.
Consumer Rating: 4 / 5
Horizon Card Services Horizon Gold Credit Card
Copyright © 2001-2020 BestCreditOffers.com All Rights Reserved.

*See the credit card's terms and conditions on the online application page. Note that this website may be compensated by credit card issuers when the visitor applies for a card through the links on this website. We do our best to maintain all information accurate and up to date. However, we do not warrant the credit card information won't change. Click the "Apply Online" button and review the current info on the secure credit card terms page.

Information in these articles is brought to you by BestCreditOffers.com. Banks, issuers, and credit card companies mentioned in the articles do not endorse or guarantee, and are not responsible for, the contents of the articles.

The BestCreditOffers.com webpage is a free service and an information resource for credit cards and financial products and services available to eligible United States consumers. BestCreditOffers.com does not offer any warranties and is not a direct service. There are no guarantees for approval or offers when applying for a credit card. Please refer to the application if you would like more information on each credit card. When you click "Apply" for a particular credit card, please take the time to review the terms and conditions of the product/service at the issuer's website. All logos on the BestCreditOffers.com website are property of their respective owners.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer. Opinions expressed here are the author's alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. Reasonable efforts are made to present accurate info, however all info is presented without warranty. Consult a card's issuing bank for terms & conditions.

BestCreditOffers.com makes every effort to keep information up to date and accurate. However, the information regularly changes and is presented without warranty. Therefore, we strongly recommend all our readers to visit the credit card application page by clicking "Apply Online!" button to review the detailed credit card's terms and conditions. Note that BestCreditOffers.com may be compensated by the credit card issuers when the readers apply for a credit card through this site.

BestCreditOffers.com is an independent, advertising-supported website which receives compensation from the credit card issuers and companies whose offers appear on the site. Compensation may impact how and where products appear on our site, including, for example, the order in which they may appear on the site pages. BestCreditOffers.com does not review or list all available financial or credit offers.

Disclosure: Not an access card.

You've successfully subscribed!

Please specify the following:All these fields are optional

Thank you for providing this information! We will make sure our letters are useful for You.

User Generated Content Disclaimer: These responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.