Pharrell Williams Takes Over As Creative Director Of Amex
If you know the hit song “Happy,” you may be surprised to hear that the singer of that song, Pharrell Williams, is now working for American Express.
The company has hired Williams to serve as Creative Director of the American Express Platinum card. Williams will “inspire and guide” development of global experiences and services provided by the Platinum card.
American Express is renowned for their extensive rewards program, which offers everything from Membership Rewards points that can be redeemed for flights and hotel stays, to round-the-clock concierge service that is available to assist cardholders with travel itineraries, personal shopping services, and more.
The Platinum card is one of the most exclusive credit cards on the market, and provides some of the most valuable cardholder rewards. The annual fee for the card is $450 – a fee that cardmembers seem to feel is well worth paying.
Travel, imagination, and discovery are key elements of new position
Janey Whiteside, a senior vice president at American Express, said Williams is the person for this job because “he’s traveled the globe, he has an amazing imagination, and he loves to discover and share new experiences.”
For his part, “I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum card,” said Williams.
Popular concert series is an American Express tradition
Besides offering an extensive and valuable rewards program, American Express puts on numerous events each year that are enjoyed by cardholders and non cardholders alike, such as their “Unstaged” concert series, which partners a well known director with a performer for an exclusive concert experience. Past pairings include Pharrell Williams and Spike Lee, Steve Buscemi and Vampire Weekend, The Killers and Werner Hertzog, and Duran Duran and David Lynch.
Other benefits of the American Express Platinum card include the 40,000 Membership points signup bonus that cardholders get when they spend $3,000 on the card in their first three months of membership. Points can be used toward travel, merchandise, dining, and more.