Shoppers Gear Up For Holiday Deals

Tuesday, November 22nd, 2016
The content is accurate at the time of publication and is subject to change.

Holiday shopping seems to start earlier every year, but this year more than half of people surveyed by Synchrony Financial said they would head to the stores even earlier, in order to find good discounts and spread out their spending over a longer period of time.

The Annual Holiday Shopping Study found that 55% of folks feel more optimistic about money this year compared to last year, and report that their household’s financial situation is improved over what it was one year ago.

This year, 34% of those surveyed said they would spend more than they did last year. In the previous year’s survey that percentage was a little lower, with 32% planning to spend more. When asked what was driving them to spend more this year, 45% said their personal financial situation had improved this year and that also, their shopping lists were longer.

Holiday sales expected to rise, but shoppers are still cautious

Synchrony Financial predicts a holiday sales spike of somewhere between 3.6% and 4% this year, and shoppers say they are seeking discounts and watching their wallets in spite of planning to spend more than last year.

Eighty-five percent of holiday shoppers said they would look for sales, and 59% said they’d keep to a holiday shopping budget. Last year only 53% said they’d be making out a special holiday budget. But folks also said they were nervous about setting a budget, as they weren’t sure they could really manage to stick to it when other unexpected holiday expenses popped up.

Bart Schaller, executive vice president and chief marketing officer at Synchrony, said that even though customer confidence was up, “caution overrides personal optimism, and shoppers tell us they’re carefully planning, pacing and prioritizing their holiday purchases to stay on schedule and on budget.”

The day after Thanksgiving (Black Friday, as it’s known) is the traditional day to start holiday shopping, but 28% of those surveyed said they buy presents throughout the entire year. Forty-two percent said they’d start shopping before Black Friday.

As far as payment method, 66% of shoppers said they’d be putting their purchases on a credit card, and in particular a rewards credit card. There are rewards cards available for all levels of creditworthiness.

All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.

Latest Fair Credit Credit Card News

Wednesday, August 29th, 2018
No one likes being in debt, but a recent study from Fidelity showed that having high levels of credit card debt, medical bills, student loans, and other financial stressors could ...
Tuesday, February 27th, 2018
Coffee drinkers are in for a treat with the new Starbucks Rewards Visa card, a co-branded credit card for folks who love coffee – and credit card rewards. Whether you have fair ...
Wednesday, September 13th, 2017
J.D. Power’s latest customer satisfaction survey brings good news for American Express cardholders – but they might already be aware of it. Not only did Amex score the highest for ...
Wednesday, April 12th, 2017
A new credit card from Synchrony Financial offers drivers the ease of paying for automobile maintenance as well as gas.
Friday, July 8th, 2016
Everyone knows it’s important to have money saved up in case of emergency, but just because something is common knowledge—and common sense—that doesn’t mean people necessarily ...
    
Best Credit Offer
First Access Visa
Check off the cards you want to compare. Then click the Compare link to go to the comparison table.
Consumer Rating: 4 / 5
Horizon Card Services Horizon Gold Credit Card
Copyright © 2001-2018 BestCreditOffers.com All Rights Reserved.

*See the credit card's terms and conditions on the online application page. Note that this website may be compensated by credit card issuers when the visitor applies for a card through the links on this website. We do our best to maintain all information accurate and up to date. However, we do not warrant the credit card information won't change. Click the "Apply Online" button and review the current info on the secure credit card terms page.

Information in these articles is brought to you by BestCreditOffers.com. Banks, issuers, and credit card companies mentioned in the articles do not endorse or guarantee, and are not responsible for, the contents of the articles.

The BestCreditOffers.com webpage is a free service and an information resource for credit cards and financial products and services available to eligible United States consumers. BestCreditOffers.com does not offer any warranties and is not a direct service. There are no guarantees for approval or offers when applying for a credit card. Please refer to the application if you would like more information on each credit card. When you click "Apply" for a particular credit card, please take the time to review the terms and conditions of the product/service at the issuer's website. All logos on the BestCreditOffers.com website are property of their respective owners.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer. Opinions expressed here are the author's alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. Reasonable efforts are made to present accurate info, however all info is presented without warranty. Consult a card's issuing bank for terms & conditions.

BestCreditOffers.com makes every effort to keep information up to date and accurate. However, the information regularly changes and is presented without warranty. Therefore, we strongly recommend all our readers to visit the credit card application page by clicking "Apply Online!" button to review the detailed credit card's terms and conditions. Note that BestCreditOffers.com may be compensated by the credit card issuers when the readers apply for a credit card through this site.

BestCreditOffers.com is an independent, advertising-supported website which receives compensation from the credit card issuers and companies whose offers appear on the site. Compensation may impact how and where products appear on our site, including, for example, the order in which they may appear on the site pages. BestCreditOffers.com does not review or list all available financial or credit offers.

Disclosure: Not an access card.

You've successfully subscribed!

Please specify the following:All these fields are optional

Thank you for providing this information! We will make sure our letters are useful for You.

User Generated Content Disclaimer: These responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.