What are the advantages of having a store card?

Every single retailer would like to make you shop there and not at the other retailer. Various tricks are made up to make you return more and more and buy more. That's how co-branded credit cards appeared. They entice you with special offers but in exchange they tie you to this retailer only. The advantages of a store credit card may be the following: they can offer discounts, special deals, special financing and sometimes rewards. However, for all this goodness you pay with unusually high fees and interest rates. And promos of this retailer can make you shop for rewards and discounts when you don't actually need anything. That's why it may be risky to acquire a store credit card and sometimes a general credit card may serve you even better, as they usually have smaller fees and interest rates and bigger rewards.