Steve Harvey Will Be the Face of America’s Most Popular Prepaid Cards
Green Dot reloadable prepaid cards has signed a multi-year agreement with comedian and TV host Steve Harvey, making him the celebrity spokesperson for the biggest-selling brand of prepaid cards in the country.
Harvey’s daytime talk show is sponsored in part by Green Dot and has been since 2013. Harvey is also an actor, author, and a radio personality. Green Dot estimated that across all these different channels of influence, he has an audience of about 50 million people—giving him a broad reach that the company feels will resonate with everyday Americans.
Green Dot chairman Steve Streit said that Harvey’s charisma and wide recognition for supporting “programs that make a difference in the lives of everyday people” will align well with Green Dot’s mission to “reinvent personal banking for the masses.”
The campaign will include point-of-sale materials at retail locations, social media content, and product integrations into Harvey’s TV and radio shows.
Green Dot started the prepaid revolution
When Green Dot came into being fifteen years ago, prepaid cards hadn’t yet been invented. They created the first nationally available and advertised reloadable prepaid cards. Now, prepaid cards are extremely popular, even replacing traditional bank accounts for some folks.
The advantage of a prepaid card is that it gives people the convenience of a credit or debit card, while not allowing them to go into debt. The money you spend is the money you’ve already put on the card, and when it’s gone, it’s gone. People who either cannot get a credit card, or don’t want one, often turn to prepaid cards as a solution.
Steve Harvey is a humanitarian and a comedian
A past winner of BET’s Humanitarian of the Year award, Harvey started out doing standup comedy in the 1980s, before becoming a radio host, entrepreneur, author, host of Family Feud and philanthropist. He has been given a star on the Hollywood Walk of Fame, and lauded for his business sense as well as his heart for helping people.
Known for his faith, positive attitude, and a passion for serving others, Harvey is seen as a trustworthy face for the Green Dot financial products—which also were created to serve populations in need. Many people who cannot get a regular credit card, or who don’t want to pay the fees involved by a traditional bank, use prepaid cards.
“Green Dot is a financial institution that continues to reinvent, educate, and improve how Americans manage their money, no matter how much money they have,” said Harvey. “Together, we will deliver new and adventurous ideas to reshape and simplify the complex financial world for millions of people.”