Founded in 1985 and first introduced by Sears, Discover is one of the primary U.S. credit card providers now. Starting out as part of Dean Witter, and then Morgan Stanley, Discover Financial Services became an independent company in 2007. Though they are not that prevalent as a bank, Discover has a substantial hold in the credit card arena.
Discover Card transactions are processed through the Discover Network payment network. The company won over customers offering them credit card offers with benefits like no annual fees and higher credit limits than its competitors. Discover continues to keep loyal customers and attract new ones offering them credit cards with low promo rates and rewards.
Consumers with excellent credit history are able to get Discover card offers with 0% intro APRs on balance transfers, low rates or other incentives. Students, declaring their financial independence for the first time, can also benefit from Discover's student credit cards. Historically, Discover credit cards for students have featured 0% introductory APR, no annual fee and cash back rewards.
All in all, if you are after a credit card that allows to earn cash back on purchases, has no annual fee and a promo interest rate, look at the Discover credit cards. Chances are you'll find an offer that fits your needs.