Samsung Pay Adds Loyalty Card Support to Digital Wallet

Monday, June 6th, 2016

If your wallet is bulging with store loyalty cards, there’s good news for you from Samsung Pay. The most widely accepted mobile digital wallet system in the United States is now allowing users to upload their store membership and rewards cards onto their Samsung Galaxy smartphones.

Many people in the U.S. have dozens of different store loyalty cards; the average household has almost 30 of them. These include membership cards to warehouse stores like Costco and Sam’s Club, discount cards for drugstores, and reward cards for merchants of all types.

The frustration of not being able to find the right card for the transaction you’re making will be eliminated once you add all your loyalty cards to your digital wallet. Savings, rewards, and special offers will all be easier to access with this new feature.

Loyalty card popularity abounds in retail space

Store loyalty card use has exploded over the past decade. Now they are not just from grocery stores, but also drug stores, gyms, department stores, and other smaller retailers. They offer things like cash back, points that can be used to redeem special offers, discounts, and elite membership levels.

For example, makeup store Sephora offers Beauty Rewards cardholders a special “VIB” elite membership when they spend $1,000 in a calendar year. VIB members earn extra points, get free makeovers, and are invited to special store events throughout the year.

Identification, insurance cards can also be added to digital wallet

Besides store loyalty cards, Samsung users can also add their personal identification cards, insurance cards, and any other membership card to their digital wallet.

To use the feature, folks will open up the Samsung Pay app on their smartphone, select the card they want to use, and hold the screen up to the store’s scanner. The card’s bar code will be scanned, and savings or other rewards will be automatically applied.

Nana Murugesan, vice president of strategy and operations at Samsung Electronics America, said the new feature would make shopping easier by giving users faster access to membership programs.

“Right now, shoppers have several things—credit and debit cards, membership cards, coupons, gift cards—they need to take out of their wallets and scan at the register. Samsung is simplifying the checkout experience by bringing those items to your phone, representing our next step toward a world without physical wallets,” Murugesan explained.

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