Takes On The Android

Friday, October 14th, 2011

The world of mobile payments, combined with credit cards, is growing ever crowded at the moment. Now it`s getting even more jammed, as San Francisco-centric has just stepped into the ring.  And, as some analysts predict, it will give the newly launched Google Wallet a run for its money.

It`s already been in use on the iOS system (an operating system specifically geared for Smart Phones) and has made the leap to the Android brand of Smartphone, the #1 competitor of the iPhone, which is anticipating its next big roll-out in early October.

One very appealing quality about the system is that it is a lot faster than its Google counterpart, as it allows users to bypass the more time-consumer parts of the GWallet process (such as not having to type your credit card details in each and every time, which can become something of a pain).

All a user does is hold up their credit card to the phone`s camera. From there, the payment is off on its way, as reported by the website Geeky Gadgets, “within the blink of an eye.”

Also,The SDK can be implemented by interested developers to include the feature for payment within their own applications. The information itself is never stored for safety and security purposes, as well as (when it is being sent out) it is fully encrypted to protect against potential hacking.

The company itself has just started this past June and is already picking up plenty of steam. Tackling the credit card industry with the burgeoning mobile wallet feature is just one step further in the right direction for them.

Venmo is just one of its clients. If the new app does well and offers significant buzz against Google, it might find itself on very high demand.

“Venmo’s mission is to make payments between friends simple and fun. Venmo works on all mobile devices and modern web browsers, so no matter where you are, you can quickly pay friends back,” reads their website. Just one perfect candidate for the new app.

Credit card issuers are already in the know of pertinent mobile payments, as Visa itself is geared to reveal its own Wallet sooner rather than later.

“More than half of Americans are going to have a Smartphone by the end of 2011,” said Arnold Taubman, an economist with Credit-Land. “I wouldn`t be surprised if we see more and more of these payment apps appearing on the market.”

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