It Couldn`t Be Better

Friday, June 8th, 2012

J.P. Morgan Chase & Co. has launched a new card-rewards program.

Chase has announced the launch of a new rewards program called Ultimate Rewards. This program is an attempt to create a rewards program similar to American Express’s Membership Rewards® or Citigroup Inc.’s ThankYou® Rewards.

Under Ultimate Rewards Chase gives the opportunity to enrich the rewards experience with millions of redemption options that customers can use today. Card members can view rewards activity, earn bonus points for shopping, redeem points, book entire travel itineraries, and search for and reserve a restaurant through a Web site that provides maximum simplicity and ease of navigation.

Ultimate Rewards provides Chase card members with virtually limitless opportunities to earn and redeem points. Customers are able to earn points on every single dollar of spending, with no earning caps, no expiration date, and virtually no restrictions on air travel. And redeem points for literally millions of redemption options, simply by logging into or calling Chase customer service.

Points can be redeemed for travel, cash, statement credits or gift cards, generally on a one-for-one basis with each point worth one penny. Users can also redeem points for merchandise, although the redemption rate is slightly less than one percent.

Every aspect of Ultimate Rewards is designed to provide maximum flexibility, simplicity, and accessibility – from the Ultimate Rewards Web site to customer service to comprehensive annual program guides. All of Ultimate Rewards’ features and functionality are available at

Ultimate Rewards is a new definition of what rewards should be – a customer-friendly, easy-to-use rewards program that is full of opportunities to earn and redeem rewards, without earning caps, airfare blackout dates or points expiration. A world-class Ultimate Rewards Web site features a highly intuitive design and ease of navigation, plus the Ultimate Rewards Bonus Mall and the Ultimate Rewards dining tools, we’ll give the customers new reasons to come back each and every day.

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